Your Pumpkin People – Syndicate Marketing

From Zero to Sales: How Your Pumpkin People Launched a Seasonal Brand with 04 Leads in Under Two Weeks

Client Overview

Your Pumpkin People is a new seasonal brand offering customizable pumpkin-themed porch decorations. They launched with a unique concept just ahead of fall – aiming to help families and homeowners turn their porches into cozy, festive showcases. With no prior sales history, audience or marketing infrastructure, they came to us to help launch their business from scratch.

Challenge

This was a ground-up launch. The client had never run Meta ads, had no brand awareness, and no existing customer list.

The challenge was to:

Build awareness from zero
Generate qualified leads that could be nurtured into customers
Drive initial sales – fast – in a tight seasonal window

The stakes were high: this was their first shot at the market, and every dollar had to work.

Process

1. Business Launch With Paid Social

88 Website leads
$1,510.49 spent
$17.16 CPL
Solid reach of 21,230 and 45,901 impressions

This gave us early traction and gave us quick data to
improve messaging and targeting.

2. Creative Refresh for Better CPL

Next, we launched “SM | New Image Ads” – a round of
creative testing featuring clearer visuals and more
prominent seasonal appeal.

16 leads generated
$195.30 spent
CPL dropped to $12.21 – a 29% improvement

We now had creative proof-of-concept and a
validated message-to-market fit.

3. Sales Already Rolling In

Despite being in their first month of business, the
client began generating real customer orders. The
funnel we built – from ad to lead – quickly began
converting, setting them up with both sales
momentum and an owned list to target.

From Zero to Sales: How Your Pumpkin People Launched a Seasonal Brand with 04 Leads in Under Two Weeks

Client Overview

Challenge

Process

Results

$1,800
Total Ad Spend

104
High-Quality Leads

30%
Reduced CPL

Before Working with Us

After Working with Us

want to work with us?

From Zero to Sales: How Your Pumpkin People Launched a Seasonal Brand with 04 Leads in Under Two Weeks

Client Overview

Challenge

Process

Results

$1,800Total Ad Spend

104High-Quality Leads

30%Reduced CPL

Before Working with Us

After Working with Us

want to work with us?

$1,800
Total Ad Spend

104
High-Quality Leads

30%
Reduced CPL