From Amazon-Only to Thriving DTC Brand: How We Helped Caddy Splash Scale Direct-to-Consumer Growth

Client Overview

Caddy Splash is a golf accessory brand known for its premium water brush, built to keep golf clubs clean and optimized for performance. While they were generating steady sales on Amazon, they had no direct-to-consumer foundation — and knockoff competitors were beginning to eat into their market share.

Challenge

Caddy Splash came to us at a crossroads. Cheap, low-quality alternatives were flooding Amazon and undercutting their price point. Their entire business was tied to a single channel, and they had never run effective ads or built a DTC funnel.

Here’s what they were facing:

  • No ad strategy or paid media experience
  • Over-reliance on Amazon with no owned audience
  • Low AOV and limited bundling strategy
  • No email/SMS system in place for retention or upsells


They needed to shift from a commodity product to a
premium brand—and fast.

Process

1. Creative That Converts
  • Produced a high-performing library of video and UGC-style ads
  • Focused messaging around product quality, durability, and clean gear = better play
  • Positioned the brand as the premium choice to differentiate from knockoffs

2. Landing Page That Closes
  • Fully redesigned landing and product pages using CRO best practices
  • Highlighted features, benefits, and social proof to build trust
  • Used A/B testing to fine-tune messaging and layout for maximum conversions

3. Targeting + Offers That Scale
  • Built out full-funnel ad campaigns across cold and warm audiences
  • Introduced bundles and value-stacking offers to boost AOV
  • Paired urgency and exclusivity with key promotional windows

4. Retention That Pays Off
  • Implemented email and SMS flows: welcome series, abandoned cart recovery, post-purchase upsells
  • Captured and converted lost revenue
  • Encouraged repeat purchases through thoughtful follow-up and product education

Results

  • Scaled from low five figures per month on Amazon-only to strong six figures in direct-to-consumer revenue within months
  • Generated thousands of new customer orders through optimized funnels
  • Achieved over a 200% lift in conversion rate after landing page redesigns
  • Significantly increased AOV through bundling and upsells
  • Built a retention engine that captured revenue that would have otherwise been lost
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Conclusion

Caddy Splash went from a vulnerable, Amazon-only brand to a thriving DTC success story with a scalable funnel, strong retention systems, and a premium brand position. Strategic ad creative, optimized offers, and full-funnel retention tools allowed them to expand quickly while protecting their margins and brand identity.

7,111
Orders

$286,828.38
Total Revenue Generated

4.76% (↑ 203%)
Convertion

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