Driving 113% Sales Growth: How RVNG Racing Tripled ROAS with a Full-Funnel Meta Ads Strategy

Client Overview

RVNG Racing is a performance auto parts brand catering to a niche yet highly engaged community of car enthusiasts. Before partnering with us, their advertising efforts had limited structure and were not  effectively  tapping  into  scalable  cold  traffic  or  full-funnel  campaigns. They  approached  us  to boost conversions and bring in more consistent revenue through Meta ads.

Challenge

Prior  to  working  with  us,  RVNG  Racing  had  no  streamlined  cold-to-retargeting  funnel  and  was heavily reliant on organic reach and returning customers. Their previous Meta efforts lacked testing, segmentation, and optimization. With a conversion rate sitting at just 0.36%, and only 91 orders from over 27,000 sessions, the store was clearly underperforming relative to its traffic.

They needed

  • A structured ad funnel
  • Scalable creative that converts
  • Smarter retargeting and budgeting
  • A boost in ROAS and AOV


Process

1. Full-Funnel Ad Structure (Cold to Retargeting)

We implemented a campaign architecture that targeted:

  • Cold Audiences using broad interest and lookalikes with product-focused creatives
  • Warm audiences via website visitors and engagers
  • Hot audiences with dynamic retargeting (catalog + web custom audiences)


2. Strategic Ad Set Segmentation

We launched and tested multiple ad sets:

  • BMW (Web + Catalogue A+)
  • ROAS: 1.96
  • Spent: $3,741.45
  • Retargeting (Web + Catalogue A+)
  • ROAS: 3.04
  • Spent: $2,937.25
  • Exhaust (Web + Catalogue A+)
  • ROAS: 2.61
  • Spent: $1,718.24
  • BMW (Retargeting Only)
  • ROAS: 3.74


This layered targeting ensured we were capitalizing on both new acquisition and high-intent audiences.

3. Scaling What Worked

After identifying the best-performing assets (BMW + Retargeting sets), we pushed budget into those while reducing spend on underperforming segments. The best ROAS came from the “Rvng Ad Set” which achieved an outstanding 16.59 ROAS with a $1,954 AOV-highlighting the power of ultra-targeted ads paired with high-ticket products.

4. Total Performance Outcome

  • Meta Ad Spend: $10,465.98
  • Meta Purchases: $31,377.59
  • Average ROAS Across Campaigns: 3.00
  • Shopify Sales (QTD): 51,457.51 – 113% Increase
  • Orders: 91 – 63% Increase From Last Quarter
  • Sessions: 27, 187 – 67% Increase
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Results

We  tripled  RVNG’s  Meta  ROAS,  pushed  Shopify  sales  past  $50K  for  the  quarter,  and  built  a predictable ad funnel that is now poised for further scale. All with a lean $10K ad budget.

$10,465.98
Ad Spend

$31,377.59
Revenue Generated

Before Working with Us

After Working with Us

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