How We Drove 2,800% More Sales for This Apparel Brand
Client Overview
A premier underwear & apparel company approached us after struggling to scale on Meta. They had never successfully run cold traffic campaigns, only limited retargeting efforts that had performed moderately well. Their challenge was breaking into effective prospecting while simultaneously growing their email list.
Challenge
The brand had never scaled cold traffic successfully. Before working with us, their September 2022 prospecting campaigns spent $8,936 and generated $5,984 in sales, resulting in a high CPA of $61. They needed a complete restructuring of their Meta ad strategy to acquire new customers profitably.
Process
1. Revamping Ad Creative & Messaging
- We launched an aggressive testing strategy with new ad creative, messaging, and copy tailored for cold audiences.
- We focused on brand storytelling, user-generated content (UGC), and direct-response creative to drive conversions.
2. Scaling Budget & Optimizing Performance
- We scaled spend strategically to maximize returns while maintaining efficiency.
- Campaigns were segmented to focus on general prospecting, retargeting, and high-impact seasonal promotions.
3. Building an Email Acquisition Funnel
Alongside ad efforts, we implemented email list growth strategies, ensuring sustained long-term customer retention and repeat purchases.
Results
Between October 1st and December 31st, 2022, we executed three high-impact campaigns:
General Prospecting Campaign
Ad Spend: $196,507
Revenue Generated: $1,356,052
CPA: $10
Supplementary Prospecting Campaign
Ad Spend: $41,057
Revenue Generated: $228,943.84
CPA: $12.56
Black Friday Campaign
Ad Spend: $55,898
Revenue Generated: $1,308,012
CPA: $2.89
Conclusion
Through strategic creative execution, budget scaling, and a structured acquisition funnel, we transformed their Meta performance, taking them from unprofitable prospecting campaigns to high-return scaling strategies.
$293,462
Total Ad Spend
Total Ad Spend
$2,893,007.84
Total Revenue Generated
Total Revenue Generated
$293,462
Total Ad Spend
Total Ad Spend
