From No Market Presence to 149 Booked Appointments: How We Launched This Construction Brand

Client Overview
A high-performance panel manufacturer approached us with an innovative solution designed to help builders construct faster, reduce labor costs, and maintain durability. However, they had no clear go-to-market strategy and wanted a measured launch to gauge industry response.
Challenge
With zero prior digital marketing experience, the company needed:
• A brand-new online presence, including a website and landing page.
• Compelling video and image assets to communicate their value proposition.
• A lead generation strategy to attract high-quality builders and decision-makers.
Process

1.Building a Strong Foundation

• Designed and launched a high-converting website and landing page.
• Created video and image assets that clearly explained the product’s advantages.

2.Meta Ads Strategy for High-Quality Leads

• Developed targeted Meta campaigns to attract builders, developers, and contractors.
• Focused on education-driven ad creative, demonstrating speed, cost savings, and strength.
• Implemented a lead generation system to drive qualified booked appointments.

3.Optimizing for Lead Quality & Scalability

• A/B tested different messaging and creatives to improve conversion rates.
• Refined targeting to ensure decision-makers were booking appointments.
Results
In the first 2 months, we drove consistent, high-quality leads at an efficient cost:

Meta Ads Performance:

  • Ad Spend: Ad Spend: $3,144
  • Booked Appointments: 149
  • Cost Per Appointment: $21
Conclusion
By creating a strong digital foundation and executing a laser-focused Meta ads strategy, we helped this construction-tech company successfully launch, generate high-quality leads, and fill their sales pipeline with potential deals—setting them up for massive future growth.

$68,880
Total Ad Spend

$255,680
Total Total Revenue Generated

3.71
ROAS

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