Game. Set. Match. How We Drove $1.12M in Revenue for a Pickleball Club
Client Overview
A pickleball club approached us looking for help with their Meta marketing strategy to drive:
– More memberships
– Increased tournament sales
– More corporate event bookings
– Higher overall foot traffic
They needed a full-scale digital strategy to fuel growth across multiple revenue streams.
Challenge The club had an established presence but needed a structured marketing approach to consistently bring in new members, event bookings, and tournament participants while boosting overall brand awareness.
Process
1.Full Digital Overhaul
• Designed and launched a new website & optimized landing pages to improve conversion rates.
• Created high-impact ad creatives & messaging to attract both casual players and serious competitors.
2.Tournament & Event Promotion
• Ran targeted Meta ad campaigns to drive tournament registrations & corporate event bookings.
• A/B tested creative, audience segmentation, and offer positioning.
3.Membership & Foot Traffic Growth
• Launched Intro to Pickleball campaigns to bring in new players.
• Designed a corporate event marketing strategy to drive team-building and group play.
• Implemented local branding & awareness ads to drive consistent foot traffic.
Results From Feb 12th, 2022 – Feb 28th, 2025, the numbers speak for themselves:
Tournament Ads Performance:
Ad Spend: $16,939
Revenue Generated: $101,677
ROAS: 6.0
Overall Marketing Performance:
Ad Spend: $236,435
Revenue Generated: $1.12M+
ROAS: 4.74
Conclusion By implementing a data-driven Meta ad strategy, website optimization, and targeted promotions, we helped this pickleball club scale memberships, event bookings, and tournament participation—resulting in over $1.12M in revenue. 🚀
Ad Spend: $16,939
Revenue Generated: $101,677
ROAS: 6.0
