Process
1.Ad Strategy Reset
• We overhauled their Meta campaigns, targeting a tighter local radius with interest-based segmentation to reach high-intent homeowners.
• Launched new creative focused on trust, craftsmanship, and in-home transformation.
2.Landing Page Optimization
• Revamped the landing page to better communicate the offer, improve mobile UX, and build urgency.
• A/B tested CTA placement, imagery, and testimonials to increase conversions.
3.Messaging & Funnel Improvements
• Updated ad copy to clarify the appointment process and build value around the in-home consultation.
• Created a retargeting funnel for site visitors and social engagers who didn’t convert immediately.