255K in Sales:Our Meta & Google Strategy That Transformed This Trailer Tracking Brand

Client Overview
A successful B2B company approached us after thriving on word-of-mouth and direct business sales but struggling to generate profitable results from online advertising. Their challenge was breaking into digital marketing and scaling through paid media.
Challenge
The company had attempted running ads in the past but failed to make them profitable. They needed a full ad strategy revamp across multiple platforms to generate consistent B2C sales while maintaining their strong B2B presence.
Process

1.Two-Pronged Ad Strategy: Google + Meta

• We developed a multi-channel paid strategy, leveraging Google’s intent-based search ads and Meta’s audience-driven discovery ads to maximize visibility and conversions.
• Google ads focused on high-intent keywords, while Meta campaigns were designed to build awareness and drive conversions.

2.Creative and Messaging Overhaul

• We crafted engaging ad creative for Meta, including video, UGC, and direct-response ads to hook new audiences.
• Google ad copy was optimized for search intent and high-performing keywords, ensuring ads reached ready-to-buy customers.

3.Optimizing and Scaling Spend

We monitored ad performance daily, refining audiences, bid strategies, and placements to maximize efficiency and return on ad spend (ROAS).
Results
Between July 1st, 2024 – December 31st, 2024, we successfully transformed their digital ad performance:

Meta Ads Performance:

  • Ad Spend: 41,151
  • Revenue Generated: $159,921
  • ROAS: 3.89

Google Ads Performance:

  • Ad Spend: $27,729
  • Revenue Generated: $95,759
Conclusion
By leveraging a multi-platform approach, creative ad execution, and smart budget allocation, we turned their online advertising from unprofitable to a scalable, high-converting machine—driving over $255,000 in new revenue in just six months.

RESULTS
BEFORE SYNDICATE MARKETING

$8,936
Total Ad Spend

$5,984
Revenue Generated

0.67
ROAS

WITH SYNDICATE MARKETING

$68,880
Total Ad Spend

$255,680
Revenue Generated

3.71
ROAS

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