Meta Ads Were Failing… Here’s
How We Fixed Them and
Boosted Conversion rate by 14%

Client Overview
A once super successful e-commerce brand saw a sharp decline in 2024, struggling to maintain profitability. They came to us after seeing their Facebook ROAS drop to 1.61 from October to December 2024, seeking a complete turnaround strategy.
Challenge
Despite past success, the brand’s ad performance had tanked, with a $31,445 ad spend on Meta generating poor returns. They needed a full-funnel optimization to reignite growth, improve ad efficiency, and increase conversions across platforms.
Process

1.Overhauling Meta Ads Strategy

• Revamped messaging, video creatives, and ad images to align with new audience insights.
• Implemented lookalike audiences to reach high-intent shoppers.
• Redesigned retargeting strategy, prioritizing warm leads and abandoned cart users.

2.Launching Google Ads for Diversified Growth

• Expanded reach with high-intent search and shopping campaigns.
• Optimized bids and targeting to maximize ROAS.

3.Optimizing Site, Landing Pages & Checkout

• Revamped site UX and checkout process to eliminate friction.
• A/B tested landing pages to improve conversion rates.

Before Syndicate Marketing

Results
Between January 16th – February 28th, 2025, the transformation began:

Meta Ads Performance:

  • Ad Spend: $25,441
  • Revenue Generated: $54,634
  • ROAS: 2.15(31% increase)

Google Ads Performance:

  • Ad Spend: $3,499
  • Revenue Generated: $12,846
  • ROAS: 3.67

Overall Conversion Rate Increase: +14%

Conclusion
With a full-funnel strategy, revamped creative, and platform diversification, we helped turn this struggling brand around. Boosting ROAS, increasing conversions, and laying the foundation for scalable growth. And we’re just getting started. 🚀

RESULTS
BEFORE SYNDICATE MARKETING

$31,445.51
Ad Spend

$50,585.22
Revenue Generated

1.61
ROAS

WITH SYNDICATE MARKETING

$28,940
Ad Spend

$67,480
Revenue Generated

2.33
ROAS

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