How We Generated $28K in Salesfor a Local HVAC, Plumbing & Electric Company in 30 Days

Client Overview
A local HVAC, plumbing, and electrical company came to us with a strong reputation in their community, but no digital advertising experience. Their growth had come entirely from direct mail, word of mouth, and local outreach, but they knew it was time to expand online.
Challenge
This client had never run online ads, meaning:
  • No existing pixel data
  • No retargeting setup
  • No history of performance to guide strategy
They needed a fast, effective launch that would drive high-quality local leads while preserving their reputation.
Process

1. Creative Development & Funnel Buildout
  • Created UGC-style video scripts that felt authentic, local, and relatable.
  • Designed a high-converting landing page focused on trust, fast service, and easy lead submission.
  • Built scroll-stopping static image ads and wrote conversion-focused copy for all formats.

2. Smart Targeting from Day One
  • Used interest-based targeting and lookalike audiences based on similar service businesses.
  • Geo-targeted within a tight radius around their service area to reduce waste.

3. Lead Generation Focused on Conversions
  • Set up tracking and integrations to ensure every lead was logged, followed up, and properly attributed.
  • A/B tested messaging and creative to identify early winners and double down.

Results (First 30 Days)

  • Ad Spend: $2,328.95
  • Leads Generated: 57
  • Cost Per Lead: ~$40.86
  • ROAS: 12.1x
Conclusion
This HVAC, plumbing & electric company went from zero online presence to $28K in sales in just 30 days. With the right mix of UGC-driven creative, top notch image creative, a high-converting funnel, and smart targeting, we launched a digital growth engine that is now ready to scale.

RESULTS (First 30 Days)
WITH SYNDICATE MARKETING

$2,328.95
Ad Spend

$28,280.00
Revenue Generated

12.1x
ROAS

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