Process

1.Building a High-Intent Lead Funnel

• We structured a lead generation campaign on Meta, targeting homeowners actively looking for flooring solutions.
• We refined ad targeting based on location, income level, and home improvement interest signals to attract serious buyers.

2.Optimizing Ad Creative & Messaging

• We developed compelling ad creative showcasing before-and-after transformations, client testimonials, and the company’s craftsmanship.
• Ad copy emphasized premium quality, expert installation, and competitive pricing to stand out in a crowded market.

3.Maximizing Budget Efficiency

• With a lean budget, we continuously optimized the campaign to ensure low cost per lead while maintaining lead quality.
• We used retargeting strategies to nurture interested prospects and push them further down the sales funnel.