Process

1.Landing Page Optimization

• Built custom landing pages for each core offering: farm passes, goat yoga, cow cuddles, and parties.
• A/B tested messaging and visuals to increase purchase intent and lower drop-off rates

2.High-Impact Meta Ads

• Developed fun, scroll-stopping creative and copy to highlight the novelty and emotional connection of each experience.
• Targeted local families, young adults, event planners, and wellness seekers with tailored messaging.

3.Campaign Segmentation & Scaling

• Ran individual campaigns for each product line, optimizing budgets toward best-performers.
• Used retargeting and seasonal urgency to drive repeat purchases and event bookings.