From Struggling Ads to $23K in Sales for a Local Sprinkler Company
Client Overview A local sprinkler installation and repair company came to us looking to grow and scale, but they’d been burned before. They had tried Facebook ads in the past with little success and were hesitant to invest again unless the strategy was dialed in.
Challenge Their previous ad efforts failed to produce quality leads, largely due to:
Generic creative and low-performing images
No funnel or clear customer journey
Lack of trust-building and localized messaging
They needed a full refresh with performance in mind.
Process
1. Creative That Converts
We developed high-quality video ads that showed real work, real results, and real homeowners.
Designed eye-catching static image ads that highlighted seasonal pain points like dry spots, leaks, and wasted water.
2. Landing Page That Closes
Built a conversion-focused landing page optimized for mobile with strong calls to action, trust signals, and easy lead capture.
3. Targeting That Works
Implemented tight geo-targeting, paired with interest and behavior-based targeting to reach homeowners likely to need service.
Layered in retargeting to recapture site visitors and drive second-touch conversions.
Results
Ad Spend: $1,712.10
Leads Generated: 22
Sales Generated: $23,140
Cost Per Lead: ~$77.87
ROAS: 13.5x
Conclusion With the right creative strategy, landing page experience, and targeting, this sprinkler company went from underperforming ads to $23K in revenue on under $2K in spend. A 13.5x return—built to scale.
Ad Spend: $1,712.10
Leads Generated: 22
Sales Generated: $23,140
Cost Per Lead: ~$77.87
ROAS: 13.5x
