How We Nearly Doubled ROAS & Sold Out Inventory in 30 days
Client Overview An e-commerce brand with an innovative hair product approached us after struggling to scale through Meta. Despite a unique offering, they were stuck at a 1.48 ROAS and weren’t seeing the results they needed to grow.
Challenge The brand had been running ads, but their performance had plateaued. They needed
• Stronger ad creative and messaging
• Smarter targeting strategies
• A plan to convert cold audiences and increase customer LTV
They also had limited inventory—so our window to win was tight.
Process
1.Ad Copy & Creative Overhaul
• Rebuilt ad creative to highlight the unique benefits and emotional appeal of the product.
• Crafted compelling ad copy focused on transformation, confidence, and credibility.
2.Targeting Strategy Reset
• Refined cold audience targeting and implemented lookalikes and interest stacking.
• Rolled out a retargeting funnel that pushed urgency and trust with social proof.
3.Rapid Testing & Scaling
• Launched a rapid-fire testing strategy to find winners fast.
• Scaled winning campaigns while maintaining ROAS and controlling CPA.
Results Over a 12-month period, the results were undeniable:
Within just 30 days of taking over the account:
Previous ROAS: 1.48
New ROAS: Products completely sold out
Result: 2.91 (96% increase)
Shopify Revenue: +79% compared to the previous 30-day period
Conclusion With a strategic creative reset, dialed-in targeting, and conversion-focused messaging, we helped this e-commerce brand go from underperforming ads to selling out their inventory in just 30 days—while nearly doubling their ROAS and driving massive growth on Shopify.
Previous ROAS: 1.48
Result: 2.91 (96% increase)
Shopify Revenue: +79% compared to the previous 30-day period
